Perodua MD: New Alza will be top-selling MPV
KUALA LUMPUR: Perusahaan Otomobil Kedua Sdn Bhd (Perodua) is confident its newly launched Perodua Alza will be the top-selling multi-purpose vehicle (MPV) in 2010.
Managing director Datuk Syed Abdull Hafiz Syed Abu Bakar said Perodua was targeting to sell between 3,500 and 4,000 units of the model per month, adding that it had already received 3,500 bookings for the Alza since Nov 13.
“Based on our target of 4,000 units a month, it should be the highest (selling MPV),” he told a press conference before the launch of Alza yesterday.
Hafiz said he expected the local MPV segment to grow to 30% of total industry volume in 2010 compared with 10%–11% currently.
He said the Alza was targeted at young families and urban singles, adding that the bulk of the pre-launch orders were for the automatic variants.
The Alza is available in standard, premium and advanced variants. All variants are available in both manual and automatic transmissions.
With a starting price of RM56,000, the Alza (which means “to rise” in Spanish) is the cheapest MPV in the market. The vehicle maker will in March launch the advanced variants, priced at between RM67,000 and RM70,000.
Asked about the potential impact of Proton Holdings Bhd’s newly launched Exora Basic variant, which has a starting price of RM57,548, Hafiz said: “I don’t think it would affect us significantly.”
“We did a survey and found that 30% of the respondents would purchase an MPV if it was affordable,” Hafiz said.
As of October 2009, Perodua had sold 138,000 vehicles compared with 142,000 units a year earlier. It currently commands a 31.1% market share of TIV.
Hafiz said the Alza would boost its market share to 31.5% of an estimated TIV of 520,000 units by the year-end. Perodua expected its market share to reach 33.3% next year when the TIV was projected to hit 530,000, he added.
Currently, Myvi and Viva account for 55% and 41% respectively of Perodua’s sales. Hafiz said the vehicle maker was on track to achieving RM7bil sales this year.
For 2010, Hafiz said the Alza would contribute 28% to total sales, with Myvi and Viva contributing 40% and 32% respectively.